digital growth strategy

Digital growth

Performance marketing that turns your budget into measurable growth, not mystery metrics.

Paid media, lifecycle, and conversion work led with fractional CMO-level direction, so campaigns add up to real outcomes.

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Digital marketing for teams who want receipts

If your campaigns feel like a group project where nobody read the rubric, you are not alone.

Hickory Grove brings fractional CMO leadership to your digital marketing engine. We connect channel strategy, targeting, creative, landing pages, and measurement so your spend has a clear job to do, and you can prove it with numbers your leadership actually trusts.

If your goals and priorities are still fuzzy, start with Strategy & Planning first. Digital growth works best when the syllabus is on the chalkboard.

If any of this sounds familiar

A digital growth strategy is the best next move

  • You are spending on paid search or paid social, but lead quality is inconsistent and CAC keeps creeping up.

  • Reporting is noisy. One dashboard says you are winning, another says you are failing, and nobody knows which one to believe.

  • Campaigns launch without a clear funnel plan, so clicks come in and conversions do not.

  • Sales, fundraising, or enrollment says “the leads are fine” is not the same as “the leads are good.”

  • You want to scale what is working, but tracking, attribution, or the website conversion path feels shaky.

  • You need senior marketing leadership, but you do not need another full-time meeting attendee.

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What is a digital growth Strategy?

A digital growth strategy is the plan and operating rhythm that makes performance marketing… perform.

It connects your business goal to the mechanics that drive it: channel mix, budget, audiences, creative, offers, landing pages, email nurture, and the measurement plan that ties it all back to revenue, pipeline, memberships, donations, or retention.

If the foundation is wobbly, we can implement digital operations processes to tighten tracking, analytics, and site readiness, so your campaigns have a solid foundation to land on.

Full funnel mapping & KPI scorecard

We define the funnel you are actually running, not the one that lives in a slide deck. That includes lifecycle stages, conversion events, and the handful of KPIs that matter most (think CAC, ROAS, conversion rate, lead quality, pipeline, retention).

Full funnel mapping & KPI scorecard

We define the funnel you are actually running, not the one that lives in a slide deck. That includes lifecycle stages, conversion events, and the handful of KPIs that matter most (think CAC, ROAS, conversion rate, lead quality, pipeline, retention).

Full funnel mapping & KPI scorecard

We define the funnel you are actually running, not the one that lives in a slide deck. That includes lifecycle stages, conversion events, and the handful of KPIs that matter most (think CAC, ROAS, conversion rate, lead quality, pipeline, retention).

Paid media strategy & budget discipline

We build and refine paid search and paid social strategies that match your goals and constraints. Targeting, audience segmentation, bidding approach, creative angles, and budget allocation all get graded against the same rubric.

Paid media strategy & budget discipline

We build and refine paid search and paid social strategies that match your goals and constraints. Targeting, audience segmentation, bidding approach, creative angles, and budget allocation all get graded against the same rubric.

Paid media strategy & budget discipline

We build and refine paid search and paid social strategies that match your goals and constraints. Targeting, audience segmentation, bidding approach, creative angles, and budget allocation all get graded against the same rubric.

Creative, offers, and landing page optimization

Most performance problems are not media problems. They are message and page problems. We improve the handoff from ad to landing page and reduce friction in the conversion path so interest turns into action.

Creative, offers, and landing page optimization

Most performance problems are not media problems. They are message and page problems. We improve the handoff from ad to landing page and reduce friction in the conversion path so interest turns into action.

Creative, offers, and landing page optimization

Most performance problems are not media problems. They are message and page problems. We improve the handoff from ad to landing page and reduce friction in the conversion path so interest turns into action.

Lifecycle marketing and nurture

Not everyone converts on the first click. We align email marketing, automation, segmentation, and retargeting so leads do not disappear after the form fill. You get follow-up that matches real intent and moves people forward.

Lifecycle marketing and nurture

Not everyone converts on the first click. We align email marketing, automation, segmentation, and retargeting so leads do not disappear after the form fill. You get follow-up that matches real intent and moves people forward.

Lifecycle marketing and nurture

Not everyone converts on the first click. We align email marketing, automation, segmentation, and retargeting so leads do not disappear after the form fill. You get follow-up that matches real intent and moves people forward.

Measurement and attribution that leadership can read

We define what counts as a conversion, how it is tracked, and where it shows up. If tracking is messy, we partner with Web & Digital Operations to clean up analytics, tagging, and reporting so you can trust the gradebook.

Measurement and attribution that leadership can read

We define what counts as a conversion, how it is tracked, and where it shows up. If tracking is messy, we partner with Web & Digital Operations to clean up analytics, tagging, and reporting so you can trust the gradebook.

Measurement and attribution that leadership can read

We define what counts as a conversion, how it is tracked, and where it shows up. If tracking is messy, we partner with Web & Digital Operations to clean up analytics, tagging, and reporting so you can trust the gradebook.

Outcomes You Can Expect

Ready for Growth?

Send a message, ask your hardest growth question, and leave with one practical next step.